HAPPY BABY: CLEARLY CRAFTED
www.happyfamilybrands.com/clearlycrafted
A truly awesome innovation, Clearly Crafted™ launched in March 2016 as the first-ever organic baby food packed in a clear pouch. I worked with the team to tell a multi-layered story of transparency across packaging, web copy, and an independent sister-site HappyFarms.com. Happy Farms shares the farm, location, source information, and fun facts about each ingredient featured in every delicious Clearly Crafted recipe so parents can feed their baby with confidence.
Desktop Banner
Product Detail Pages: features full recipe, nutrition info, unique product description, link to Happy Farms sister-site.
CLEARLY CRAFTED MICRO SITE: HAPPY FARMS
www.happyfarms.com
Landing Page: features clickable source map with preview image of organic ingredient and video of founders sharing sourcing, transparency story.
Ingredient Stories: each ingredient's content is collapsed for faster scrolling; once open, do not have to collapse to continue navigation. high-level information visible.
Ingredient Story: unique content per ingredient featuring farm information, a fun fact, product spotlight, and other media, such as video and photo galleries.