Additional Contributions

+
Packaging Copy
Paying attention to packaging format and product values, I worked with the design and marketing teams to develop packaging copy that would stand out on shelves and tell the right brand and product stories once in customer’s hands.

+
Email Marketing Program
I partnered with our marketing director to refresh the email subscriber program and optimize customer retention. I developed key content categories based on the brand’s values, structured a calendar for deployment, and supplied all email copy.  

+
Ad Copy
From Pinterest campaigns to Facebook ads, I developed concise, on-brand ad copy for a variety of products and innovations.

+
Brand Identity
With four brands under the Happy Family Brand umbrella, giving each its own distinct identity while maintain cohesion in tone and language was a primary goal.