Summary
I started working with Happy Family in 2015 on a website refresh, and then joined the team as a part-time content creator and copywriter for all areas of communication. Working closely with the Marketing and Design/Creative teams, I helped develop product and packaging copy; website copy; email marketing program; subscription program, and more.
Responsibilities & Contributions
- Brand Identity
- Web copy & content development
- Blog & Editorial support
- Product copy and content
- Packaging Copy
- Email Marketing Program
- Micro Sites
- Ad Copy
- Social Media Copy
- B2B Assets
- Brand extensions
- Subscription Program Launch
PROJECTS
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Clearly Crafted™ Product Launch + Happy Farms Micro Site
Clearly Crafted™ launched in March 2016 as the first-ever organic baby food packed in a clear pouch. I worked with the team to tell a multi-layered story of transparency across packaging, web copy, and an independent sister-site HappyFarms.com.Clearly Crafted Launch & Happy Farms Micro Site
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Website Refresh
The Happy team hired me to rewrite the main pages of their website, streamline content, and establish a distinct brand voice.
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Happy Bundles Subscription Program
When Happy launched their first monthly box delivery service, I collaborated with the team to develop the program, unboxing experience, print materials, and connected digital content.
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Additional Deliverables
Here's a short-list of additional contributions to the Happy Family portfolio.