SERVICES.

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Brand Content Strategy
Let’s create a one-of-a-kind brand experience. With a lens on the big picture and your long-term growth strategy, I’ll help you identify creative storytelling opportunities, plan and execute engaging content that grows your brand.

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Website & E-Commerce Content
Whether you’re building a website or web-store from scratch or are ready for a refresh, I can help you develop your site’s content page by page. I bring a multifaceted approach that combines an understanding of copy, design, and u/x to create a seamless, engaging web experience. These are just a few assets I’m eager to develop for you: category pages, well-standardized product detail pages, a streamlined check-out process, account features and communications, about pages and FAQs, and the all-important landing page.

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Brand Voice Development
You know what you want your company to say, but how do you say it and stand out? We’ll work together to develop an authentic brand voice that aligns with your marketing strategy and reflects your company’s values, point of view, and personality. Once established, we’ll have it underscore customer-facing copy, B2B assets, and internal brand or product manifestos.      

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Product Copy
A double-faced cashmere coat. Game-changing tech. A jar of spicy mustard. An innovative mattress. Organic cosmetics. Let’s bring your products to life with descriptive copy that concisely informs, entertains, and creates action. Versed in web, print, and packaging mediums, plus I can help you standardize your product detail pages for an optimal web experience.

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Packaging Copy & Materials
From on-pack copy to an entire unboxing experience that’s Instagram-ready, I’ll help you develop messaging that builds brand attachment and optimizes engagement. To develop the best product and brand stories, I consider all the elements: packaging format, design, product features, and selling context/setting.  

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Retail & Store Copy
I bring my visual merchandising experience to messaging strategy for retail stores, pop-up shops, and events. Live environments offer myriad opportunities to connect with the consumer. Fitting room messages, table signage, hang-tags, take-away cards — these are just a few of the elements that can make for a memorable, tell-your-friends-about brand experience.

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Email Marketing Program
Create exciting, effective email content that informs your audience without overwhelming them. We’ll connect strategy with content by looking at what’s working (if you’ve got some existing data) and where you’d like to get. I offer a variety of levels within this category, from monthly execution and calendar management for existing goals to development and

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Ad Copy
I’ll develop headlines, CTA’s and additional key messages that drive your go-to-market strategy for digital and print platforms.

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Editorial Content & Freelance Writing
Do you have a robust blog, online magazine, or publication? I can support editorial flow in a number of areas: content strategy and topic development, copyediting and proofreading and, of course, writing.  

Don’t see what you’re looking for? Send me an email and I can provide more info!