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Logitech
www.logitech.com

Projects

Logi_01

01: Product Launch
I partnered with the brand strategy and creative teams at Sideways Agency to work on the product messaging and go-to-market strategy for a new Logi mobile accessory. Together with the Sideways Strategy Team, we developed a product name, internal brand manifesto, product manifesto, and roadmap for product marketing. 

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 02: Micro Site
Logi tasked us with creating a micro-site to support the launch of Zerotouch, a connected, hands-free smart phone mount made for safer driving. Together with the team at Sideways, we created a site that would create early product buzz and educate consumers about the dangers of distracted driving through positive messaging.

     

     

     

    Brand Assets

    • Landing Page
    • Go-to-Market Concept, Campaign & Messaging Strategy
    • Product Name & Features
    • Product Manifesto