Logitech
www.logitech.com
Projects
01: Product Launch
I partnered with the brand strategy and creative teams at Sideways Agency to work on the product messaging and go-to-market strategy for a new Logi mobile accessory. Together with the Sideways Strategy Team, we developed a product name, internal brand manifesto, product manifesto, and roadmap for product marketing.
02: Micro Site
Logi tasked us with creating a micro-site to support the launch of Zerotouch, a connected, hands-free smart phone mount made for safer driving. Together with the team at Sideways, we created a site that would create early product buzz and educate consumers about the dangers of distracted driving through positive messaging.
Brand Assets
- Landing Page
- Go-to-Market Concept, Campaign & Messaging Strategy
- Product Name & Features
- Product Manifesto