Marriott Hotels & Resorts

Copywriting | marketing, web, print, internal 

• Web copywriting for the ShopMarriott, JW Marriott, Courtyard and Renaissance Hotels e-commerce sites 
• Conceptualized and wrote a training manual for ShopMarriott Customer Service Representatives, including scripts for phone, email, and chat; a chapter on dealing with the grumpy customer (my favorite); brand overview and philosophy; and extensive product information.
• In partnership with the Hotels at Home Marketing Director, we concepted and initiated a social media campaign that contributed to a 50% sales increase in Marriott Bed sales since 2013.
• Recently rewrote the ShopMarriott room catalog to align with the brand’s “Travel Brilliantly” campaign.