Sleep | Studio

www.sleepstudio.com | Creative Direction / Content Development / Copywriting / Visual Merchandising

Worked closely with Owner, Marketing Director, Design/UX/UI team, and Retail Operations Team
Helped devise and execute a full rebranding strategy, including new website and refreshed retail store experience
Wrote website copy for new site (product & category descriptions, heds/sub-heds, main pages)
Wrote invitation copy, print cards, take-away materials, signs & posters
Provided comprehensive visual merchandising assessment for their SoHo Studio; Led creative team in executing in-store changes, including floorplan, display, installation, windows, and product merchandising