W Hotels

www.whotelsthestore.com | creative development / content strategy / copywriting

Partnered with the Hotels at Home team to create the W Hotels e-commerce site
Devised creative direction with Account Director
Provided content direction (storybuilding, tone-of-voice)
Offered UX recommendations
Wrote all customer-facing web copy: homepage, CTAs, category pages, product descriptions, headlines and sub-heds
Wrote backend copy and SEO meta-keywords